Everything here is written by the two of us, by hand, about work we’ve done. The newsletter is a different beast: everything we’re learning as we build this agency, sent while it’s still warm.
No hacks, no schemes. Internal links, titles rewritten for the click, and pruning the pages nobody asked for. The boring stuff, ranked by payback.
TIMOTHY AGBOLA · MAY 5, 2026 · 6 MIN READ
Answer engines reward the things good editors always did. Clear claims, named sources, actual expertise. The checklist is shorter than the acronym suggests.
SEO
Technical fixes, on-page work, and the fundamentals that still drive organic traffic.
PILLAR 02AI Search
How brands show up when a machine does the recommending.
PILLAR 03Content Marketing
Strategy, distribution, and an owned audience that turns writing into pipeline.
PILLAR 04The Craft
Writing, voice, and editing. Good enough that people and machines want to cite it.
PILLAR 05Did You Notice
Small, clever, overlooked details on real websites, noticed out loud.
PILLAR 06Between Us
Candid, opinionated musings on the industry. Every piece opens the same way.
We’re building this agency in public.
The newsletter is what we’re learning as we go. Wins, faceplants, receipts.