Good Writing Was Always This Much Work
AI didn’t change the rules. It just made it impossible to pretend we were following them.
BLOG / PILLAR 04 · THE CRAFT
The craft of it.
Content as a craft: the writing, voice, and editing underneath everything else we publish. What makes a piece good enough that people finish it and machines cite it.
JUN 17, 2026 · 9 MIN
Pencil sketch
What We Do When a Client Hires Us
A peek into those first 30 days here at The Other Guys. And a breakdown of our favorite client onboarding question.
Why The &#!$ Are We Here?
Up until a week ago, we weren’t an agency. Nine sprint sessions and sleepless nights later, we launched The Other Guys.