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Between us,

Candid, opinionated musings on the industry we work in. Every piece opens with “Between us, ...” and then says the thing agencies usually save for the second drink.

Pencil drawing: two chairs leaned close together, one whispering to the other

Between Us, Most Retainers Are Rent

Between us, a lot of monthly fees buy a standing meeting, not standing work. Here’s how to tell which one you’re paying for.

JUL 22, 2026 · 4 MIN
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