CONTENT, MARKETING, & ALL THE ICKY BITS BETWEEN

AI

AI Didn't Kill Good Writing Because There Wasn't Much to Kill

AI didn't kill good writing. It just made it really obvious how much of our "content marketing" was already a zombie shambling around, moaning "10 tips... must... rank... for keywords..."
Timothy Agbola
February 3, 2026
3 min read
Content Marketing

What We Actually Do When a Client Hires Us

Take a peek into those first 30 days here at The Other Guys. And breakdown of our fav client onboarding question right now?
Nelson Ansah
January 30, 2026
3 min read
Content Marketing

It's January. Please Don't Publish Anything Yet.

Give this a read. It'll make your January(s) so much better
Nelson Ansah
January 30, 2026
3 min read
AI

The Content Cyborg + AI Musings

You tried going full human. Then you tried going full robot. Here's the one thing left that truly wins content for your biz.
Timothy Agbola
January 30, 2026
3 min read
Content Marketing

The Other Way: Our Content Strategy

Six months ago, Tim and I made a bet that would either validate everything we believed about content marketing or prove us spectacularly wrong.
Nelson Ansah
October 7, 2025
3 min read
Content Marketing

The Case Against The Other Guys

We’re going to make a strong case for why you shouldn’t hire us.
Nelson Ansah
October 7, 2025
3 min read
Content Marketing

The One Content Marketing Tweak That Can Drive 1,000+ Users (By Breaking a Sacred Rule)

Most content advice tells you to “write for your audience.” Here’s why that mindset quietly kills pipeline and how writing for buyers instead can turn a single blog post into a revenue-generating asset.
Nelson Ansah
July 25, 2025
3 min read
Content Marketing

Why The &#!$ Are We Here?

Up until a week ago, we weren’t an agency. Nine sprint sessions and sleepless nights later, we launched The Other Guys.
Nelson Ansah
July 25, 2025
3 min read