CONTENT, MARKETING, & ALL THE ICKY BITS BETWEEN

Content Marketing
What We Actually Do When a Client Hires Us
Take a peek into those first 30 days here at The Other Guys. And breakdown of our fav client onboarding question right now?

Content Marketing
It's January. Please Don't Publish Anything Yet.
Give this a read. It'll make your January(s) so much better

AI
The Content Cyborg + AI Musings
You tried going full human. Then you tried going full robot. Here's the one thing left that truly wins content for your biz.
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Content Marketing
The Other Way: Our Content Strategy
Six months ago, Tim and I made a bet that would either validate everything we believed about content marketing or prove us spectacularly wrong.
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Content Marketing
The Case Against The Other Guys
We’re going to make a strong case for why you shouldn’t hire us.
Content Marketing
The One Content Marketing Tweak That Can Drive 1,000+ Users (By Breaking a Sacred Rule)
Most content advice tells you to “write for your audience.” Here’s why that mindset quietly kills pipeline and how writing for buyers instead can turn a single blog post into a revenue-generating asset.

Content Marketing
Why The &#!$ Are We Here?
Up until a week ago, we weren’t an agency. Nine sprint sessions and sleepless nights later, we launched The Other Guys.

