Up until a week ago, we weren’t an agency. Nine sprint sessions and sleepless nights later, we launched The Other Guys.
Yeah, we’re a crazy duo, and here’s our backstory.
Between Tim and me, we’ve built content engines for some heavy hitters. We could name-drop, but you wouldn’t believe us. That’s the curse of being hired on a ghost contract—doing all the heavy lifting and staying completely invisible.
But we spent the best part of the last 5 years behind the scenes, developing and implementing content operations that helped brands draw in 100K in revenue (still none attributable to us).
That’s not the icky bit. The only reason we’re stepping into the limelight now is “waste”.
Here’s what we mean.
Too many companies are obsessed with “more.” More posts. More words. More emails. But more doesn’t always mean better. In fact, more can be a disaster. It means wasted resources, wasted time, and worst of all—wasting your audience’s precious attention.
We’ve seen it happen over and over. Brands cranking out cookie-cutter posts just to hit a quota. But the internet is noisy enough. No one needs another “What is SEO?” article or a recycled “How I made 100k in 3 months” story.
The goal shouldn’t be more. It should be better. I’d rather share 10 game-changing blog posts a year than 10 forgettable ones a month.
That’s why last week, Tim and I had an idea:
Let’s help a few companies build a content KITCHEN that serves a smacking meal.
It’s our approach to content creation that challenges the obsession with “more.” We focus on creating high-quality content that satisfies reader needs. We plan every piece to be memorable, something that sparks a conversation, something worth talking about long after it’s been read.
Because in content, as in cooking, more isn’t always better. Better is better. And that’s our recipe for real results.
We couldn’t do that before. On ghost contracts, we were just plugging in to clear backlogs and helping companies hit publish faster.
Now, we’re a two-man agency on a mission to help B2B and SaaS brands build content kitchens that solve reader problems with content so good, they talk about it long after they’ve read it. That’s our North Star—if it doesn’t serve a smacking meal, we won’t publish it.
And that’s us, The Other Guys. We’re here to do it the other way. And no matter how big we get, that won’t change.
We want to do this a bit differently.
We’re putting everything on the table—our financials, growth strategies, content strategy, internal docs like onboarding checklists and editorial guides. The whole nine yards.
Now, I know this isn’t the only place you can find info like this online. Heck, I’ve recommended we do this at some of the companies I’ve worked with and it paid off massively.
But when I say, we want to do this differently, I mean DIFFERENTLY.
We’re not just giving you a peek behind the curtain—we’re swinging the doors wide open. You’ll see our goals, milestones, progress (or setbacks), how much we’re spending, where that money’s going, and even the emails we send to prospects.
Everything. Raw and unfiltered.
And most importantly, it’s all happening in real-time. No case studies from three years ago. No polished “after-the-fact” breakdowns. Just what we’re doing now, as we do it.
So, what now?
Our first goal is to onboard 4 new clients by the end of this month.
We’ll never work with more than four clients at a time—for at least six months. Because, fewer clients mean more focus. More focus means better content. And better content means less waste.
Best part is we’re playing in some pretty niche verticals—complex products, long buying cycles, and audiences that demand substance. Spaces where the competition is either playing it safe or churning out cookie-cutter content.
We want to change that stance. We want to win with less so others see that less but better is the way to go. And when that shift happens, everybody wins. The bar is high, the noise dies down, and we’re all the better for it.
Where we’re at
We’re starting from zero (like a lot of us do). No clients, no funds, and certainly no board breathing down our necks.
We’re also starting as dwarves among giants (and we like it). It means we’re small, nimble, and a little scrappy.
We can move fast, we can think differently, and we can break the rules when we need to.
Plus, the giants are slow. They take forever to turn the ship around.
But us? We iterate, move, monitor, and iterate again until we have the perfect food to feed your prospects.
Doesn’t mean we’re starting off having nothing though. We do have our experience building content engines. So we’re starting there.
We’ll share every step—wins, losses, and everything in between. That way, founders and content managers with limited resources can follow along, learn what works, and dodge the pitfalls before they hit.
What to expect from The Other Guys
We’ll be sharing value along three lines:
- Twice a month, we’ll drop a progress report. Wins, struggles, pivots—everything.
- One blog post a week for the next three months (then we reduce the cadence)
- The Noticer Series (more on that later)
So, yeah, stick around, and you’ll see our agency evolve in real-time. You’ll also get a clear, no-BS take on how to build a content marketing engine that actually serves your company.
We’re not scared of “competition” either
If companies can replicate what we’re doing, then we’re a big big step closer to our goal of reducing waste in content and having better, smacking content all round.
Best part? It’s all free. No signups or hidden fees.
Hopefully, we’ve convinced you to stick around. If you’re in, come back same time next week.
Or, if you’d rather have us ping you when we hit send, just join our mailing list here.
