Everything here is written by the two of us, by hand, about work we’ve done. The newsletter is a different beast: everything we’re learning as we build this agency, sent while it’s still warm.
We asked ChatGPT, Perplexity, and Google AI Mode the questions your buyers ask, then traced every citation. The pattern is uncomfortable for most content teams.
TIMOTHY AGBOLA · JUL 14, 2026 · 7 MIN READ
AI made it really obvious how much of our “content marketing” was already a zombie shambling around, moaning “10 tips... must... rank...”
You tried going full human. Then you tried going full robot. Here’s the one thing left that truly wins content for your biz.
SEO
Technical fixes, on-page work, and the fundamentals that still drive organic traffic.
PILLAR 02AI Search
How brands show up when a machine does the recommending.
PILLAR 03Content Marketing
Strategy, distribution, and an owned audience that turns writing into pipeline.
PILLAR 04The Craft
Writing, voice, and editing. Good enough that people and machines want to cite it.
PILLAR 05Did You Notice
Small, clever, overlooked details on real websites, noticed out loud.
PILLAR 06Between Us
Candid, opinionated musings on the industry. Every piece opens the same way.
We’re building this agency in public.
The newsletter is what we’re learning as we go. Wins, faceplants, receipts.