CASE STUDIES / IGOTANOFFER
Content that sells coaching while it teaches interview prep
CLIENT: IGOTANOFFER · CAREER COACHING MARKETPLACE · ENGAGEMENT: 6 MONTHS, ONGOING
+64%
ORGANIC SIGNUPS, SIX MONTHS
38
GUIDES SHIPPED AND MAINTAINED
#1
FOR THEIR THREE HIGHEST-INTENT QUERIES
The setup
iGotAnOffer connects candidates with ex-interviewers for coaching. Their traffic was healthy and their conversion wasn’t. Thousands of readers arrived from generic interview-question roundups, skimmed, and left. The content taught a little and sold nothing, because it read like everyone else’s.
The buyer here has a date on the calendar and money on the line. That person doesn’t want 50 tips. They want to know exactly what a Google hiring committee punishes, from someone who sat on one.
What we did
Rebuilt the library around high-intent queries. We mapped the questions candidates type in the two weeks before an interview and cut everything that didn’t serve them.
Put coaches on every page. Each guide is co-built with an ex-interviewer from the relevant company, with their name, face, and booking link attached. The expertise is the product, so the post demos it.
Added worked examples over advice. Real answers scored the way a committee scores them, with the reasoning visible. This is the material AI answers now cite, because nobody else has it.
Refreshed on a schedule tied to hiring cycles instead of a content calendar. Fewer, better, on time.
“A standout team among all the agencies I’ve worked with. It’s so hard to find a team that can write quality content, not simply marketing content.”