CASE STUDIES / SYNTHESIA
Every post ships with a demo made in the product
CLIENT: SYNTHESIA · AI VIDEO PLATFORM · ENGAGEMENT: ONE QUARTER, RENEWED
+41%
DEMO REQUESTS ATTRIBUTED TO BLOG
12
PIECES IN ONE QUARTER, EACH A WORKING DEMO
60+
AI-ANSWER CITATIONS WE TRACKED
The setup
Synthesia turns text into studio-grade video with AI avatars. Their blog explained this well and showed it never. A reader could finish three posts without seeing a single video made in the product, which is like a bakery blog with no bread in the photos.
The buyer is an L&D lead or a product marketer who needs to believe two things: the output looks credible, and making it won’t eat a week. Prose can’t prove either.
What we did
Made the product the co-author. Every piece answers a real workflow question and embeds the video we made in Synthesia while writing it, with the build time stated next to it.
Wrote for the forwarded read. Each post opens with the outcome and the receipt, because the person who signs off sees paragraph one and nothing else.
Structured everything for answer engines. Clear claims, named authors, stated methods. When ChatGPT explains how to localize training video, these posts are what it quotes.
“The posts do the selling before our team ever gets on a call. Prospects arrive having already watched the product work.”