What AI Search Cites (We Checked 200 Answers)
We asked ChatGPT, Perplexity, and Google AI Mode the questions your buyers ask, then traced every citation. The pattern is uncomfortable for most content teams.
BLOG / THE BYLINE
PARTNER · STRATEGY
Timothy Agbola
One half of The Other Guys. Sets the strategy, carries the heavy ideas, and argues for the reader in every draft. Before this he built content at iGotAnOffer and Launchspace, where he got obsessed with one question: why does distribution get all the credit when the writing does the work?
Writes mostly about AI search, answer engines, and what earns a citation.
Everything with Timothy’s name on it
6 PIECES · ALL BY HAND⬛ REPORT · AI SEARCH · JUL 14, 2026 · 7 MIN
Good Writing Was Always This Much Work
AI didn’t change the rules. It just made it impossible to pretend we were following them.
AI Didn’t Kill Good Writing Because There Wasn’t Much to Kill
AI made it really obvious how much of our “content marketing” was already a zombie shambling around, moaning “10 tips... must... rank...”
The Unsexy SEO Fixes That Paid for Themselves in a Quarter
No hacks, no schemes. Internal links, titles rewritten for the click, and pruning the pages nobody asked for. The boring stuff, ranked by payback.
The Content Cyborg + AI Musings
You tried going full human. Then you tried going full robot. Here’s the one thing left that truly wins content for your biz.
AEO Is Just SEO With Better Manners
Answer engines reward the things good editors always did. Clear claims, named sources, actual expertise. The checklist is shorter than the acronym suggests.