Between Us, Most Retainers Are Rent
Between us, a lot of monthly fees buy a standing meeting, not standing work. Here’s how to tell which one you’re paying for.
BLOG / THE BYLINE
PARTNER · EXECUTION
Nelson Ansah
The other half. Turns the plan into published work, on time, at the bar. Has shipped for Sprig, ClickUp, Skillzy, and Synthesia, mostly turning product roadmaps into stories buyers finish.
Writes mostly about buyer-first strategy and the unglamorous craft of shipping.
Everything with Nelson’s name on it
9 PIECES · ALL BY HANDBETWEEN US · JUL 22, 2026 · 4 MIN
Did You Notice What Stripe Hides in Its 404 Page?
A dead end most teams ignore, turned into the most charming page on the site. We break down why it works and what everyone else leaves on the table.
Write for the Person Who Signs, and the One Who Doesn’t
Your champion forwards the post. Their CFO reads two paragraphs. Both need to find what they came for.
What We Do When a Client Hires Us
A peek into those first 30 days here at The Other Guys. And a breakdown of our favorite client onboarding question.
It’s January. Please Don’t Publish Anything Yet.
Give this a read. It’ll make your January(s) so much better.
The Other Way: Our Content Strategy
Six months ago, Tim and I made a bet that would either validate everything we believed about content marketing or prove us spectacularly wrong.
Between Us, Here’s the Case Against The Other Guys
We’re going to make a strong case for why you shouldn’t hire us.
The One Content Marketing Tweak That Can Drive 1,000+ Users (By Breaking a Sacred Rule)
Most content advice tells you to “write for your audience.” Here’s why that mindset quietly kills pipeline, and how writing for buyers instead can turn a single blog post into a revenue-generating asset.
Why The &#!$ Are We Here?
Up until a week ago, we weren’t an agency. Nine sprint sessions and sleepless nights later, we launched The Other Guys.