THE MENU / ITEM 06
Reports
“Original data nobody can paraphrase.”
The single most defensible content asset: research only you could run. We design the study, run it, and write it up so journalists cite it, AI engines quote it, and sales sends it.
Study design and data collection, from survey to product data
A flagship report plus the satellite content it spawns
A distribution kit: charts, quotes, and snippets ready to travel
How we cook it.
One original study outworks fifty blog posts. Journalists need a number to cite, AI engines need a source to quote, and sales needs a chart to send. We run the research end to end, then wring every drop of distribution out of it.
01
Study design
We find the question your market keeps arguing about without data, then design the survey or product-data study that settles it credibly.
02
Collection and analysis
Fieldwork, cleaning, and analysis with the method stated in plain sight. Stated methods are what make journalists and LLMs comfortable citing you.
03
The flagship write-up
A report written like journalism, not a data dump: a headline finding, a narrative, and charts people screenshot.
04
The distribution kit
Every stat cut into charts, quotes, and social-ready snippets, so the report travels for quarters instead of trending for a day.
You want links and citations that don’t require begging.
Proof it works: Our own reports live on the blog
OFF THE WALL OF LOVE
“Our report got cited by two industry newsletters and, weirdly, by Perplexity. Links we used to beg for.”
Want this on your roadmap?
Or head back to the full menu.