THE MENU / ITEM 01
Content strategy
“The plan before the words.”
Where you can win, what to publish, what to skip, and how each piece earns its keep. We build the map before anyone touches a keyboard, so your content compounds instead of accumulating.
A pillar map built on what your buyers ask and what answer engines cite
A publishing cadence your team can sustain
A kill list: the content you should stop making, with reasons
How we cook it.
Strategy here is not a slide deck you file away. It is a working map: which questions your buyers ask, which ones you deserve to answer, and the order to answer them in. We build it in your first month, then revise it every quarter against real performance instead of defending it.
01
Buyer and query research
We mine sales calls, support tickets, review sites, and search data for the questions your buyers ask, phrased the way they ask them. Demand first, topic ideas second.
02
Pillar and cluster architecture
Every piece gets a job and a home. Pillar pages own the big questions, spokes go deep on the specifics, and internal links make the whole library legible to readers, crawlers, and LLMs alike.
03
Cadence and sequencing
A publishing rhythm your team can hold for quarters, not weeks, sequenced so each piece sets up the next one. Compounding beats volume.
04
The kill list
The bravest deliverable: which content to prune, merge, or delete, with reasons attached. Thin pages drag whole domains down. We cut them.
You publish regularly, traffic is flat, and nobody can say why any given post exists.
Proof it works: How this played out at ClickUp
OFF THE WALL OF LOVE
“They handed us a kill list of 41 posts in week three. Deleting them felt insane. Traffic went up.”
Want this on your roadmap?
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